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A place of accumulated wisdom since ancient time Echizen is the gateway to the “Country of Koshi” where the ancient kings ruled.
As a town that has inherited the skills and spirit of its predecessors for 1,500 years
Echizen washi paper, Echizen hammered blades, Echizen tansu (chests), and various other crafts are still alive today.
The Hokuriku area, as well as Echizen, was once the first area to receive cutting-edge technology and culture from across the Sea of Japan and was the origin of Japan's profound craftsmanship and concentration of wisdom.
Traditional industries that live in harmony with the nature of the land and the people who live here are imbued with universal wisdom that humanity will carry with it into the next millennium.
A new journey of exploration, exchanging across borders, time, and space.
There is a future to be created by visiting this place.
Welcome to Hokuriku.
Proposing a new tourism, a journey of wisdom.